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逛个年味儿展 故宫里”过大年”一票难求

体球网CONG1YUE6RIKAISHIDE“HESUIYINGXIANG——ZIJINCHENGLIGUODANIAN”ZHANZAICHUNJIEQIJIANYICHANGHUOBAO,GUGONGSHENZHIDAOLE“YIPIAONANQIU”DECHENGDU。BENLAISHILVYOUDANJI,DENGDAIRUGUGONGCANGUANDEGUANZHONGQUEPAIQILEZHANGDUI,JIULIANZHENBAOGUAN、ZHONGBIAOGUANDEDUIWUYEDOUCONG…

体球网CONG1YUE6RIKAISHIDE“HESUIYINGXIANG——ZIJINCHENGLIGUODANIAN”ZHANZAICHUNJIEQIJIANYICHANGHUOBAO,GUGONGSHENZHIDAOLE“YIPIAONANQIU”DECHENGDU。BENLAISHILVYOUDANJI,DENGDAIRUGUGONGCANGUANDEGUANZHONGQUEPAIQILEZHANGDUI,JIULIANZHENBAOGUAN、ZHONGBIAOGUANDEDUIWUYEDOUCONGRUKOUCHUPAIDAOLEGUANGCHANGSHANG。DANJIBUDAN,JINNIANGUGONGWEISHENMEZHEIMEHUO?

多年努力

对观众流量精细化管理

RUCIHUOBAODEDONGJIYOUKECHAO,HEYIQIANDEDONGTIANXINGCHENGLEJUDADEFANCHA。TANJIUGENBEN,SHIGUGONGBOWUYUANTANSUODEGUANZHONGLIULIANGGUANLIQILEZUOYONG。

2012NIANQI,WEIPINGHENGDANJIHEWANGJI、JIARIHEPINGRIGUANZHONGCANGUANRENSHUZHIJIANDEJUDACHAJU,GUGONGBOWUYUANJIUDUOCIZHENGQIUSHEHUIYIJIAN。

JINGGUOCHONGFENZHUNBEIHESHIYAN, 2015NIAN6YUE13RIQI,GUGONGBOWUYUANZHENGSHISHISHIMEITIAN8WANRENCIXIANLIUCUOSHI。ZHICI,MEITIANCHAOGUO10WANRENCI、SHENZHIDADAO18WANRENCIDEGUANZHONGCANGUANJIDUANGAOFENGBUFUCUNZAI,GUANZHONGLIUBEIYOUXUSHUSANDAOLEQITADERIZI,DAJIACANGUANGUGONGBOWUYUANJIUDOUBIJIAOCONGRONGLE。

DUIGUANZHONGLIULIANGDEYOUXIAODIAOKONGHEJINGXIHUAGUANLIHAITIXIANZAIWANGLUOSHOUPIAOSHANG。2011NIANZHI2014NIAN,GUGONGBOWUYUANWANGLUOYUSHOUMENPIAOBILIJINWEI2%ZUOYOU,SUIZHEGUANZHONGSHULIANGDEBUDUANZENGZHANG,XIANCHANGSHOUPIAOYALIJIDA。SUIZHEGUGONGBOWUYUANBUDUANSHENGJIGAIZAOSHOUPIAOXITONG,YANFADUOYUANGOUPIAOFANGSHI,TONGGUOTEDINGSHIDUANYOUHUIMENPIAO、NIANPIAODENGSHOUDUANPEIYANGGUANZHONGWANGLUOGOUPIAOXIGUAN,ZHUBUSHIXIANXIANSHANGGOUPIAOBILIDEBUDUANTISHENG。2015NIAN,WANGLUOYUSHOUMENPIAOBILIDADAO17%;2016NIAN,WANGLUOYUSHOUMENPIAOBILIDADAO41%。ZAICIJICHUSHANG,2017NIAN“SHIYI”ZHANGJIAQIJIAN,GUGONGBOWUYUANSHOUCISHIXIANQUANWANGSHOUPIAO,WANGLUOYUSHOUMENPIAOBILIDADAO100%,ZHENGSHIMAIRU“BOWUGUANQUANWANGSHOUPIAO”SHIDAI。

体球网ZHEIYANGZAI“XIANLIU”HE“WANGLUOSHOUPIAO”LIANGDALIQIDEZUOYONGXIA,GUGONGKEYIYINGDUISHUTIANBAWANRENCIDE“DAKAO”,XIANGKANDERENSUIRANYAOCHENGSHOUWUPIAOZHIKU,QUEBAOZHENGLECANGUANZHEDEGUANZHANTIYAN,ZHIDECHENGDAO。

今年亮眼

推“紫禁城里过大年”展

JINNIANGUGONGSHOUCITUICHU“HESUIYINGXIANG——ZIJINCHENGLIGUODANIAN”ZHAN,YECHENGWEISHIMINJIYOUKEQUZHIRUOWUDEZHIJIEYUANYIN。

SHIMINHUNVSHIDANIANCHUYIWEILEKANZHANTEYIQULEYICI。“QIANJITIANWOGUANGGUOMAO,KANDAOGUGONGDE‘GONGLIGUONIAN’ZHANQU,GANJUETINGYOUYISI,XIANZAIGUGONGZAITUIGUANGSHANGZHENDEHENYOUXIANGFA,WOHAOXIENIANMEIQUGUGONGLE,JIUDAIERZIQULEGUGONG。”

HUNVSHIDEHUAQUESHIHENYOUDAIBIAOXING。JINNIANLAI,SUIZHEGUGONGLVYOUWENCHUANGCHANPINDEKAIFAHETUIGUANG,DUIWANGLUOYINGXIAODEZHONGSHI,GULAODEGUGONGHUANFALEXINDESHENGJI,LINGRENBUYOUDECHANSHENGQUQIAOQIAOXINXIANDEXIANGFA。

JIZHELEJIEDAO,CICI“HESUIYINGXIANG——ZIJINCHENGLIGUODANIAN”ZHANFENWEIWENWUZHANLANHESHIJINGTIYANLIANGBUFEN。WENWUZHANLANWEIYUWUMENZHENGDIANHEDONGXIYANCHILOUZHANTING,GONGZHANCHUWENWU885JIAN(TAO)。ZHANPINZHUYAOJINGXUANZIGUGONGBOWUYUANZHENZANG,BINGDEDAOZHONGGUOGUOJIADIYILISHIDANGANGUAN、SHENYANGGUGONGBOWUYUANDENGDANWEIDEDALIZHICHI。

体球网SHIJINGTIYANBUFENBAOKUOZHENGGEZIJINCHENGKAIFANGQUYU,ZHANLANJIANGYI“QIFUYINGXIANG、JIZUXINGXIAO、DUNQINMUZU、QINZHENGQINXIAN、YOUYIXINGLE、HUANTIANXIDI”LIUDAZHUTI,QUANMIANZHANXIANQINGDAIGONGTINGGUONIANXISU。GONGDIANMENKOUXUANGUAZHEYUYIJIXIANGDECHUNLIAN、MENSHEN,LANGWUXIAZHUANGSHIZHEHUAMEIDEGONGDENG,ZONGGONGSHIYONGFANGZHIPINCHAOGUO1000JIAN。ZHIDEYITIDESHI,ZHEISHIGUGONGSHOUCIFUYUAN“TIANDENG”HE“WANSHOUDENG”。LITIANDENG、WANSHOUDENGSHIQINGDAIZAOZHONGQIGUONIANZUISHENGDADEHUODONGZHIYI。DANGNIANCONGLIDAOCHE,QIANQIANHOUHOUYAOSHIYONGBAQIANDUORENCI。

观众变化

博物馆里过大年成时尚

JUXINHUASHEBAODAO,GUONIANQIJIAN,QUANGUOGEDIBUSHAOBOWUGUANDOUYINGLAILEYIBORENLIUGAOFENG。HENANSHENGBOWUYUANCHUERDANGTIANCANGUANRENSHUYUE8000RENCI,YUEWEIPINGSHIZHOUMODELIANGBEI,“JINZHUGONGFU——JIHAIXINCHUNSHENGXIAOWENWUTUPIANLIANZHAN”ZHANTINGXIYINLEWUSHUCANGUANZHE;JIANGSUSHENGNANJINGSHIDELIUCHAOBOWUGUANNEI,LAONANJINGDEGUONIAN“RICHENGBIAO”YERANGRENDAKAIYANJIE。ERZUOWEIQUANGUOZANGBAOZUIFENGFU、YINGXIANGLIZUIDADEBOWUGUAN,JIANGJINLIUBAISUIDEGUGONGJINNIANCHUNJIERENQIBIAOSHENG,JIARI7TIANDEMENPIAOZAOZAOJIUBEIYUDINGYIKONGYEJIUBUZUWEIQILE。

体球网GUGONGBOWUYUANYUANZHANGDANJIXIANGJIESHAO,“HESUIYINGXIANG——ZIJINCHENGLIGUODANIAN”KAIZHAN20DUOTIANYILAI,RIJUNCANGUANZHECHAOGUO2WANRENCI。ZAI“QIFUYINGXIANG”DANYUAN,RENMENKEYIKANDAOKANGXI、YONGZHENG、QIANLONG、JIAQING、DAOGUANGWUDAIHUANGDISHUXIEDEFUZI;“DUNQINMUZU”DANYUANHAIYUANLEYUANDANDANGTIANHUANGDIYUZONGQIN、HOUFEIFENBIEYANYINDECHANGJING;“YOUYIXINGLE”DANYUANZEZHONGXIANLEGURENGUONIANSHIDEGEZHONGYULEHUODONG,LIRUBAQIJIANERZAIBINGMIANBIAOYAN“HUAYANGHUABING”、ZAJIDENG。

体球网WENBOZHIYUANZHEGUANJUNSHUO:“2015NIANZHIHOU,CHUNJIEQIJIANGUANGBOWUGUANDERENMINGXIANZENGDUO,YIFANGMIANSHIBOWUGUANDEXUANCHUANGONGZUODAOWEI,SHEHUIFUWUNENGLIBUDUANTISHENG;LINGYIFANGMIAN,DAJIADUIYOUXIUCHUANTONGWENHUADERENKEDUYUELAIYUEGAO。”

体球网WENBOZHUANJIARENWEI,“BOWUGUANLIGUODANIAN”DELINIANZHUBUCHENGSHUBINGXINGCHENGPINPAI,CHUNJIEGUANGGUANGBOWUGUANRIJIANYUCHUNWAN、HESUIDIANYING、XINNIANYINLEHUI、YUANXIAODENGHUIDENGYIQI,CHENGWEIRENMENHUANDUCHUNJIEBUKEHUSHIDEXUANXIANG。

玩转2019故宫展参观路线

体球网JINMENHOU,SHANGWUMENHEYANCHILOUXIANKANZHANLAN——YANZHESANDADIANZOUZOUGUANGGUANG,KANKANGEDIANBUTONGDEMENSHEN——DAOQIANQINGGONGKANFUYUANDEGONGDENG——QUCININGGONGGUANGMIAOHUIMAIMAIMAI——ZAIQUDONGLIUGONGDEYANXIGONGKANKANWANGHONGGONGDIAN。TONGSHI,DONGBUQUYUHAIYOUGANGGANGGAICHENDEZHENBAOGUANHEZHONGBIAOGUAN,JUEDUIRANGNINDAHUGUOYIN!

看点1:看宫灯、看门神

MENSHENSUICHUKEJIAN,GONGDENGZHUYAOJIZHONGZAIQIANQINGGONG。GUGONGDEYANJIURENYUANBUDANZAIWENXIANZHONGCHACHULAITIANDENG、WANSHOUDENGDESHIYONGFANGSHI、LISHIYANGE,NAIZHIGEBUFENDEXIANGXICHICUN,GENGZAIGEGEKUFANGZHONGZHAODAOLEDENGSHENMOXING、DENGLIANXIAOYANG、DENGGANYUANJIAN,SHOUCIFUYUANLEXIAOSHIJIN200NIANDE“TIANDENG”HE“WANSHOUDENG”。

看点2:买买买

体球网1YUE28RI(NONGLIXIAONIAN)ZHI2YUE12RI(NONGLIZHENGYUECHUBA),CININGGONGHUAYUAN、CININGMENWAIGUANGCHANGSHANG,LAIZIBEIJING、TIANJIN、SHANGHAI、SHANDONG、JIANGSU、ZHEJIANG、HENAN、ANHUI、JILIN、SHANXIGONG10GESHENG(SHI)DE145JIAZHONGHUALAOZIHAOQIYE,JIANGZAIZHEILIZHANSHITESEMEISHI、SIZHIFUSHI、SHENGHUOYONGPIN、WENFANGYONGPIN、SHOUSHIYUQI、WENCHUANGCHANPIN、FEIYIGONGYIPINDENG。GUGONGDENIANWEIWENCHUANGYEKEYIZAIZHEILIMAIDAOE!

看点3:逛个年味儿展

ZAIWUMEN、DONGYANCHILOU、XIYANCHILOUHUIYOU“HESUIYINGXIANG——ZIJINCHENGLIGUODANIAN”ZHANLAN,BIRU:“DUNQINMUZU”DANYUANZHANSHILEYUANDANZHEITIANHUANGDIYUZONGQIN、HOUFEIFENBIEYANYINDECHANGJING。YANZHUOBAIFANGCANZHAOLEQIANLONGSISHIBANIAN(1783)SHANDANGDEJIZAI,DONGYONGWENWUCHAOGUO100JIAN,SHIFENZHUANGGUAN。

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