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与“老佛爷”品牌、微博、淘宝直播、阿里妈妈等行业大咖面对面,揭开爆款营销背

QQXINWENWEININBAODAO: RUHEPINGJIARUJINDEXIAOFEISHIDAI? 10NIANQIAN,XIANGZAICHENGDOUTIAOXUANYIJIA“DAYAJI”DEHUOGUODIAN,SHIYIJIANSHIJIQIEZHIJIEDEXIAOFEIXINGWEI。 4NIANQIAN,XIAOFEISHENGJICHENGWEIQUSHI,WANGHONGCHENGWEIZAITI,ZAIKOUBEIYINGZAOXIA,CHIDE…

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RUHEPINGJIARUJINDEXIAOFEISHIDAI?

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毋庸置疑,互联网平台已成为公认的商业革命“先锋”,而随着消费需求的个性化、分级化,消费分级的“新消费时代”已然到来。面对花样百出的互联网营销形式,经营者们似乎正面临一个更具考验且急于变革的营销拐点。

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被业界誉为“数字营销风向标”的金鼠标数字营销大赛,见证营销时代变迁,打造无数经典案例。为迎合新消费时代大趋势,探讨智慧营销新路径,金鼠标联合多家机构共同打造一场“新消费智慧营销峰会”。这场由华盟新媒集团、新零售007主办,金鼠标数字营销大赛特别支持,北京大学新媒体营销传播研究中心提供学术指导的“麻辣论坛”,将于2019年3月1日燃爆成都。

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此次峰会汇聚了500+全国营销一线精英,包括知名品牌主、专业广告公司、互联网媒体平台、内容运营机构、新零售公司等代表,共同打造态度鲜明、观点独到、内容丰满、感官刺激的数字营销分享盛会。

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为保证麻辣辛香的内容干货和实操经验真传,新消费智慧营销峰会邀请百余位跨界嘉宾到场,其中包括来自阿里妈妈、微博、今日头条、网易传媒、小米、知乎等20余位互联网平台高管,以及来自上市公司的总裁或联合创始人30余位,为峰会内容“帮厨”,分别从4个数字营销模式的热议主题出发,提取最具实战攻略的营销案例分享。

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主题一

如何打造年轻态的品牌IP

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ZUOWEIZHONGGUOZUICHAODEYINGXIAOJIEDASHU,YANJUNCENGZAI2016NIANDANRENQIPILANGFUZONGJINGLI,BANGZHUQIPILANGCHENGWEIMILANSHIZHUANGZHOUGUANFANGYAOQINGZOUXIUDEDIYIGEZHONGGUONANZHUANGPINPAI。TAYIZHITUIXINGZHONGGUOMINZUWENHUAYUPINPAIDEKUAJIEHEZUO,YINFAGUONEIWAIRELIEZHUIPENG。BENCITAJIANGYIYOUZHIPINPAI“LAOFOYE”WEIANLI,FENXIANGRUHEZAINIANQINGHUASHIDAIDAZAOPINPAICHAOJIIP。

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体球网2018NIAN,SHEHUIREDIANXINWENMEIRISHANGKANANJIAXIANNAIWAIBAOZHUANG,REDIANYINGXIAOMOSHIZAINAIPINGSHANGXINXIANZHANFANG,ZHUMINGDE“ANJIAXINWENTOUTIAOPING”CHENGWEIXINGYEJIAHUA。ZUOWEIYINGXIAOJIEZHUDUOREDIANYINGXIAODE“CAOPANSHOU”,DONGHAOYUJIANGFENXIANGYANGPINPAIKUAJIEXINWANFA,WEIPINPAIJINGYINGZHETUOZHANDAKUAIXIAOYINGXIAOXINSILU。

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主题二

来自社会化营销的重要启示

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2018NIANDI3JIDU,WEIBOJINGYINGSHOU4.6YIMEIYUAN,TONGBIZENGZHANG44%。JISHICHUANGXINDECHUANBOPINGTAICENGCHUBUQIONG,WEIBOYIJIUSHIYINGXIAOSAIDAODELINGPAOZHE。WEIBOKEHUSHICHANGHEFUWUZHONGXINZONGJINGLIZHANGXINXIN,JIANGCONGSocial FirstDESHIJIAOCHUFA,YONGPINPAISHIJIANANLIJIEXIYINGXIAOJIAZHIZUIDAHUADEFANGFA。

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主题三

内容营销下半场怎么玩

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体球网ZUOWEIZHONGGUOSHOUPIYULEYINGXIAOREN,LIURANZHUANZHUZHENGHEYINGXIAO10YUNIAN,KAICHUANGLEYIYULE、QINGGAN、YISHUWEIHEXINDEZHENGHEYINGXIAOXINMOSHI,CHENGGONGJIANGI DoSUZAOWEIQINGGANZHUBAODIYIPINPAI,LIANXU7NIANDENGSHANGZHONGGUOWENYUSHISHANGCHANYEZUIGAOLINGJIANGTAI,LIANXU5NIANHUOZHONGGUOZUIJIAYULEYINGXIAOJIANG。CHUANGXINZHENGHEYINGXIAOANLI,YEBEIHAFOSHANGXUEYUANSHOURUANLIKU。

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ZUOWEIZHISHIYINGXIAOLINGYUDEKAITUOZHEHEGENGYUNZHE,SHIZHITVYIKESHIHUASHIPINDEFANGSHIDAPOZHISHICHUANBODEBILEIHEJUXIANXING,TONGGUODUANSHIPINDAZAOZUIHUODEZHISHIYINGXIAO,XIANYICHENGWEIZHONGGUOZUIDADEZHISHIDUANSHIPINPINGTAI,HUODESHUQIANWANRONGZI,ZAIQUANWANGSHOUHUODEFENSIHEDIANJILIANGCANRUOFANXING。SHIZHITVCHUANGSHIRENJIANCEOMACHANGBOJIANGZAIXIANCHANGYUDAJIALIAOLIAO,RUHEWANZHUANZHISHIYINGXIAO。

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ALIMAMATAOBAOLIANMENG2018NIANTUICHUDECHAOXINXINGJIHUA,RANGMEIYIGERENDOUYOUNENGLICANYUDAOLINGSHOUJINGYINGYUALIDESHEHUIHUADAFENXIAO,RANGXUDUOMEIYOUQIANWANBAIWANFENSIDEREN,YEKEYILIYONGYOUZHINEIRONGYUHUOPINGUANLIDACHENGBIANXIAN。JIESHIJIANGZAIXIANCHANGYUDAJIALIAOLIAO,NEIRONGCHUANGZUOZHEKEYIRUHEQINGSONGBIANXIAN。

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主题四

内容电商如何引爆流量

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体球网ZUOWEIWEIBO10DAXINGZUOBOZHUZHIYI,HUAMENGXINMEICHUANGSHIREN,HUANGBODUINEIRONGYUNYINGYOUZHEFEICHANGFENGFUDESHICAOJINGYAN,QIXIAQIANYUEHONGRENGENGSHIFUGAISHEJIAOMEITIDEZHUDUOLINGYU。ZHUANZHUYUJIANGNEIRONGZHUANHUAWEILIULIANG,ZUIZHONGBANGZHUPINPAICHANPINSHIXIANXIAOSHOUDEZHONGJIMUBIAO。CONGCHUANTONGQUDAODAONEIRONGQUDAO,HUANGBOJIANGFENXIANGRUHEJIANGNEIRONGYUDIANSHANG、XINLINGSHOUXIANGJIEHE,SHIXIANGAOLIULIANGDEZHUANHUA。

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此次峰会特邀北京大学新闻与传播学院副院长、教授陈刚,以及金鼠标数字营销大赛执行主席方立军为核心的百余位行业大咖、营销奇才,500位+行业精英云集会场。参会嘉宾们将在现场建立线上互动社群,收获辛辣刺激干货内容的同时,更有机会与大咖面对面深度交流,形成行业论坛闭环式生态圈。

QQ新闻

▲WANGJIEJINSHUBIAOFENGHUIXIANCHANG

2019年3月1日13:30,新消费智慧营销峰会将在成都正式拉开序幕,与营销人、互联网人一起,拓展精英圈层人脉,建立稀缺资源链接平台,开启消费分级时代下的营销干货分享盛宴。

– 新消费智慧营销峰会 –

更多峰会资讯

可点击【阅读原文】

体球网JINRUXINXIAOFEIZHIHUIYINGXIAOFENGHUI

CHENGDOUCHANGGOUPIAOLIANJIE

CHENGWEIJIAZHIBAIWANYINGXIAOBAOKUAN

XINGYUNDE1/500

普通门票

300元

GUANMOFENGHUIBINGJIARUGUANZHONGSHEQUN

VIP票

1200元

FENGHUIXIANCHANGVIPXIWEI

体球网ZENGSONGXINGMENGSHENGDIANWANYANRUCHANGQUAN1ZHANG

(BAOHAN1RENWANYANJIJIUSHUI)

JIARUGUANZHONGSHEQUN

VVIP票

1600元

FENGHUIXIANCHANGQIANPAIMINGPAIXIWEI

体球网ZENGSONGXINGMENGSHENGDIANWANYANRUCHANGQUAN1ZHANG

(BAOHAN1RENWANYANJIJIUSHUI)

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ZENGSONGJIAZHI400YUANJIABINDAKABANSHOULI1FEN

购买VIP以上级别门票6张以上

企业资料可放入峰会现场伴手礼袋

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