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如何创作一个好的营销性故事

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WOMENZAIXIANSHISHENGHUOZHONGMEITIANDOUZAITINGGUSHI,MEITIANXIANGPENGYOU、TONGSHI、HEZIJIJIANGGUSHI。YOUXIEGUSHIHENJINGCAI,YOUXIEGUSHIQUEHENPINGYONG,NEIMESHENMEYANGDEGUSHICAINENGGENGRONGYIDEQUDADONGYIGERENNI?

首先我们要先了解什么是故事,我们是如何给故事下定义。

如何创作一个好的营销性故事

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在这个问题上,我们先看看《牛津英语词典》中对故事的定义:“关于虚构或真实的人和事件的娱乐性叙述。”很显然,这样一个语义暧昧的定义对市场营销人员是没有什么实际作用的。

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欲望对象是核心主人公为了找回生活平衡而必须得到的东西,这是故事必要的构成部分。

如何创作一个好的营销性故事

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第五个阶段:第一个行动

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